Preparedness Information

The Campaign has television, radio, print, outdoor and internet advertisements directed toward individuals and families; radio, print, outdoor and internet advertisements directed toward owners and managers of small and medium-sized business; and television, radio, print, outdoor and internet advertisements for Spanish speakers. All of the Ready ads are PSAs, meaning they run in donated media space only.

In November 2006, the campaign released new English PSAs for individuals and families which feature real people and take a documentary style approach as well as a new ad with Mrs. Laura Bush. In January 2007, new Spanish PSAs were released which highlight the importance of emergency preparedness through the use of Hispanic cultural metaphors that embody the need to have an emergency plan. To view all of the television PSAs, click below. To view all of the Ready Campaign's PSAs visit the Ad Council Web site at AdCouncil.org.

The National Strategy for Homeland Security and the Homeland Security Act of 2002 served to mobilize and organize our nation to secure the homeland from terrorist attacks. This exceedingly complex mission requires a focused effort from our entire society if we are to be successful. To this end, one primary reason for the establishment of the Department of Homeland Security was to provide the unifying core for the vast national network of organizations and institutions involved in efforts to secure our nation. In order to better do this and to provide guidance to the 180,000 DHS men and women who work every day on this important task, the Department developed its own high-level strategic plan. The vision and mission statements, strategic goals and objectives provide the framework guiding the actions that make up the daily operations of the department.

• Awareness -- Identify and understand threats, assess vulnerabilities, determine potential impacts and disseminate timely information to our homeland security partners and the American public.
• Prevention — Detect, deter and mitigate threats to our homeland.
• Protection — Safeguard our people and their freedoms, critical infrastructure, property and the economy of our Nation from acts of terrorism, natural disasters, or other emergencies.
• Response — Lead, manage and coordinate the national response to acts of terrorism, natural disasters, or other emergencies.
• Recovery — Lead national, state, local and private sector efforts to restore services and rebuild communities after acts of terrorism, natural disasters, or other emergencies.
• Service — Serve the public effectively by facilitating lawful trade, travel and immigration.
• Organizational Excellence — Value our most important resource, our people. Create a culture that promotes a common identity, innovation, mutual respect, accountability and teamwork to achieve efficiencies, effectiveness, and operational synergies.